About · Cape Town

I listen first. Then I build.

I'm Rob. For 15 years I've worked in B2B solution sales, sitting with organisations while they decide which technology to trust with how they work. Most of that job is listening for the real problem behind the request.

Before sales

I was a sound designer and an audio lecturer. I spent years teaching people how to hear the difference between good enough and right. That ear never left.

Now

I'm learning to build with AI, from zero, and documenting every session. I build for three places in my life: tools that save me hours at work, a dashboard that keeps our family week on track, and websites and assistants for small businesses.

I'm a husband and a stepdad. Family comes first, so the building happens in the evenings and on Saturday mornings.

Quick facts

Based
Cape Town
Day job
15 years in B2B solution sales
Before
Sound designer, audio lecturer
Building
AI tools for work, family and small businesses
Coding
None before 25 October 2026
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